01
What we heard
Growth could acquire users, but product could not explain why most disappeared. The shared brief was to find the earliest behavior that predicted a genuinely retained customer.
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Consumer App · Growth Systems
Turning paid installs into retained subscribers
Acquisition and product activation redesigned around the behaviors that predict retention.
The constraint
The challenge behind the numbers.
Install volume was increasing while trial completion and paid retention declined. Media algorithms had no visibility into product quality.
The system
We identified activation milestones, rebuilt onboarding experiments, and optimized acquisition to retained subscription signals.
App CampaignsProduct GrowthAnalytics
Campaign Results
App campaigns + product Snapshot
Acquisition and activation started improving together.
A representative product-growth view connecting retention cohorts, first-session milestones, and paid subscription signals across the complete user journey.
Representative visualization · Results shown are from this engagement
How we worked together
The conversations behind the solution.
The work moved through three connected stages: listening closely enough to find the real constraint, operating as one team, and turning evidence into a decisive breakthrough.
02
How we collaborated
Product, lifecycle, analytics, and acquisition operated one experiment backlog. Each week paired an audience or creative test with an onboarding hypothesis instead of treating them as separate funnels.
03
The breakthrough
A small cluster of first-session behaviors predicted long-term retention. Making those behaviors easier, and sending them back to media, created a compounding loop.
How we solved it
A focused operating plan, built to compound.
Each workstream had an owner, an evidence standard, and a clear connection to the commercial outcome. This kept execution fast without turning the engagement into disconnected tactics.
1
Mapped behaviors correlated with 30-day retention
2
Rebuilt the first-session activation journey
3
Passed quality events back to ad platforms
4
Created cohort reporting by source and creative
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